Just about everyone I meet these days claims to be a social media expert but 2minutes into the conversation, one realizes that apart from the general gushing over Twitter and blogs, there isn’t much else. So, I cheered when I saw this great blog post on 25signs of a strong SM consultant (which incidentally also inspired my first blog post of 2009).
My favorite one on the list is,
“#25 Understands that social media isn’t the sole terrain of marketing or PR and helps clients educate internally to other departments.”
Although, it’s easy to think of social media as just Twitter, Facebook, and blogs, there’s much more to social media than just a handful of tools and websites.
The social media revolution is a fundamental shift in the way customers are using and sharing information across the web. Marketing/PR are no longer one-way channels, the consumers now have the power to take information your company puts out there and do with it as they please. They can blog it, digg it, stumble it, twitter it, etc. across their social networks and the scary part is that you might not even know about it until it”s too late.
For me, one of the most exciting parts of this new ‘social’ revolution is how it has not only democratized external communications but it’s on the verge of breaking down silos within organizations. It’s no longer just the marketing Joe or Jane who’s responsible for the messaging, it could very well be Jack, the product line manager who’s messaging the customer directly.
I can’t imagine a better use for social media than to open up real communication between a company and it’s customers - without restricting it to one department or group of people - now that’s real enterprise social media/web 2.0.