Marketing Mystic

Entries tagged as ‘job’

Thoughts on work, life, and layoffs

February 7, 2009 · 8 Comments

Layoffs are in the news and on everyone’s mind these days. Techcrunch’s tracking the numbers, Robert Scoble’s tweeting about it, Jeremiah Owyang’s blogging  about it, so I was inspired to chronicle my thoughts on the current downturn and layoffs, in general:

#1 It’s not you, it’s the company: Remember that layoffs are a business decision and do NOT let your company’s dismal performance undermine your confidence. A senior manager I admire greatly once said, “If your work is not appreciated by the company, do you still want to continue doing it?’ If you’ve been laid off, think of it as a opportunity to do work that’s meaningful and more importantly, appreciated. Nothing is more demotivating and demoralizing than  working on projects that get killed or never see light of day.

I disagree with folks who think being laid off has some sort of stigma attached to it. How can anyone believe that millions of laid off workers are all somehow incompetent? I know someone who got laid off within 4wks of being hired, as part of a major restructuring at a tech company. I also know folks who got rehired at other companies within weeks of getting laid off and some got rehired at the same company in a different group.

I know plenty of talented people who went to their management asking for a package to leave because it was too depressing to stay, but they didn’t get the deal so consider yourself lucky. Companies don’t always know what they’re doing and will have to do a lot of work to build morale  and foster loyalty in the aftermath of these massive layoffs. 

#2 Get over it and get out there: That’s nothing more tacky than badmouthing your old employer, it makes you look immature and disgruntled. Life’s not fair, get over it! Don’t sit around griping and complaining to everyone who’ll listen. Don’t over-analyze and don’t waste your time trying to figure out ‘Why me?’ Firstly, it’s unproductive and secondly, it doesn’t matter any more. It’s over, the deed is done, focus your energy in finding that next opportunity.  

The most important thing you can do once you’ve been laid off is to get out there and network. Yes, it is difficult and you probably cringe every time anyone asks you what you do. You don’t have to shout it out from rooftops that you’ve been laid-off, but make sure you have a compelling story to explain your ‘job transition’. Use networks like LinkedIn and Twitter to show off your expertise and knowledge. Answer questions, offer to help folks with their business problem, start a blog or set up a website where you can refer folks who want to know more about you.

# 3 Keep your chin up:Don’t let the news of massive layoffs get you down. Remember this – there’s still work to be done and companies need good people. Make sure you’re expanding your search beyond full-time jobs. Contracting is a great way to get your foot in the door and while you’re exploring different options, why not start your own company? Saying you’re self-employed is so much more positive than saying you’re unemployed.

I had lunch with a friend whose company recently got funded and now they have enough cashflow to keep them afloat through the downturn. There are plenty of qualified people out there who are looking to change the world and who knows, they might actually succeed. Check out my Twitter feed 0f opportunities from a Bay Area Girl Geeks dinner, going to these small  events is very energizing and you find many pockets of opportunities once you’re out there.

#4 What doesn’t kill you…: I remember a good friend of mine who went through a messy divorce, got laid off, was facing bankruptcy and the last straw was when his car broke down on way to a job interview. He completely lost it that day but piece by piece, he managed to put his life together again. We all have it in us and we’re more resilient than we think, but it often takes a catastrophe or adversity to bring out the best in us. You may look back on this some day and think that perhaps this was the best thing to ever happen to you.

Use this downtime to upgrade your skills and position yourself for that next great opportunity. I loved hearing from an ex-colleague Roderick Jefferson, a consummate go-getter who is using this transition time as an opportunity to help other folks as a career coach and he also started his own training/consulting company. If you or your company are looking for a great sales/product marketing/technical training firm, you can get in touch with Roderick at www.premierbusinessstrategies.com.

#5 There’s more to life than work: I loathe those cheesy commercials where they’re trying to convince you that losing your job is a good thing. I am not going to sugarcoat this – it sucks to lose your job especially when you’re doing a great job and you don’t have a say in the decision. But you have  to admit the downtime gives you plenty of time to reflect on whats most important in your life ie. your health, your family, your sanity. 

Going through a bad patch kills bad relationships and makes strong relationships stronger. You’ll find out who your real  friends are and who were just along for the ride. The stress from a bad job would have killed you sooner rather than later, but now you’ll probably live longer and enjoy time with people who really care about you and whom you care about.

Lastly, once you get that job or opportunity you’re looking for, make a note to yourself that you’ll NEVER forget what you went through. If you’ve been laid off once, it may happen again. You have to keep your skills fresh and don’t assume that just because you have a job, you can get complacent. Someone once told me, ‘The day you find a job, start looking for your next one.’  That may sound harsh but on the day you get the news, you’ll wish you had taken this advice more seriously.

Categories: Web/Tech · career · networking
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Google introduces YouTube Insight for video publishers

March 31, 2008 · 4 Comments

I recently ran into someone who’s interviewing for some marketing-type position at Google/YouTube in a few weeks. One question, I would love to ask the execs there is how are the brilliant minds (at Google/YouTube) planning to monetize the hugely popular site? I am not too envious of anyone who is stuck with the ultimate responsibility for monetizing this site. I mean, think about it – how easy is it to make people pay for something they’re used to getting for free?

That’s when I noticed this MarketingVOX article announcing Google’s free new analytic tool, YouTube Insight for the video publishers,

YouTube has debuted YouTube Insight, a suite of analytic tools that provide audience trends on videos that publishers have uploaded. YouTube already offers comments, ratings and a ranking for each clip. Insight adds context to where viewers come from and when they watched a given video.

Youtube_insight_3

I think this is a great way to boost retention/loyalty of its video publishing community. It also gives the search giant, the demographic insights needed to provide more targeted advertising. Some revenue-sharing type model perhaps may also be in the works? 

Tracy Chan, Product Manager for YouTube Insight suggested that YouTube could be used for testing of movie trailers by studios and it is already being used by music bands to plan future performances,

Chan described how a Hollywood studio marketing a movie to YouTube viewers might put up several trailers designed to appeal to different users….He described how bands testing the new service have discovered pockets of their fans they didn’t know existed and have begun planning future music tours based on this data.

The major flaw with this plan, however well-intentioned, is the assumption that the YouTube (free-loader) demographic is typical of the movie-going (paying) audience and the results from any test on the YouTube audience is a good behavioral indicator of the offline movie-going audience.

That being said, the analytics tool is definitely step in the right direction. But I can’t help but wonder what on earth took them so long? Especially given that they could have easily leveraged Google Analytics backbone for this, couldn’t they?!

PS: Here’s a NY Times article rationalizing why companies ‘acquire’ innovation and why the acquisition still makes sense even if these companies are unable to monetize or gain any synergies from their acquisition.

Categories: Web/Tech
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