Blogs, Vlogs, RSS…swamped with so many new age technologies, marketers everywhere, myself included, are trying to dig their way out of the information overload to figure out which technology they should adopt in their marketing programs.
I was struggling with the same question myself until last week when suddenly I had an epiphany during a marketing seminar. It’s not the question of which technology but what’s the need you are trying to fulfill.
I have never been a big fan of technology for technology’s sakes. Every time some vendor comes to me with the ‘greatest’ technology ever invented, the first question I ask is ‘Gee, that’s great. What can it do for my customer?’ In the end, isn’t that all that matters? As a marketer, I think it’s my job to make sure that translate the need of my customer into initiatives and marketing programs that can fulfill my customer’s need.
Someone mentioned a key point in the seminar I attended, ‘Provide the information in whatever form that the customer wants to consume it’ So again, it’s not about the technology, it’s about what information does your customer need and how does he want to get it.