Why online ads don’t work

I am a big Seth Godin fan, I mean who isn’t?! The man is positively brilliant, he could sneeze and get a gazillion diggs and probably many would stumble it too. Lots of solid content and great ideas in that shaved head for sure. Here’s another gem from his blog, along with this great video. (Thanks!)

Despite being a fanatical marketer, I’ve never been big on advertising, especially online display ads. Many of my fellow-marketers forget the purpose of marketing is to drive users to action. How likely is a user interrupt what she’s doing to pay attention to your ad, no matter how cleverly made?

And that’s why paid search or contextual advertising makes all the sense in the world, if you are in the market for a new car, you’re more likely to notice car advertisements. Simple!


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