I found this hilarious – Techcrunch speculated and then later confirmed that the only technology behind TagCow’s photo-tagging service was NO technology, ie. humans. Even while they were being mocked, TagCow was gloating (why not?!) about being ‘Techcrunched’ on their site, apparently there is no thing as bad publicity, even in the online world.
I am in awe of the tremendous influence that Techcrunch wields in the online world and the potential impact it can have on a fledgling site’s success. No amount of money can buy the kind of traffic that Techcrunch can drive to your site and if your site crashes because of the unexpected humongous spike in traffic – it seems to be a badge of honor (still don’t get how creating a bad customer experience can be a good thing). However, that’s huge publicity, it’s powerful, and most of all, it’s FREE.
What Michael Arrington, the founder and co-editor, says does matter but whether it means the ‘Techcrunched’ site will continue to be successful once the herd moves on to the next ‘big thing’ is anyone’s guess.