Entrepreneurs, get ready for TiEcon 2008

I am looking forward to the TiEcon 2008 in May. Organized by TiE – The Indus Entrepreneurs and touted as "the World’s Largest Conference for Entrepreneurs!", it offers leading-edge speaker sessions, entrepreneurship bootcamps, insightful panel discussions, and terrific networking with fellow entrepreneurs and VCs. Last year’s event was fantastic and this year should be even better.

While, I think both the websites are very circa 2000 and should be optimized to make them more ‘social/web 2.0-friendly’, I have to admit that I really like their marketing this year.

Here’s an email I received from them. It’s personalized and it’s from an entrepreneur who was successful in raising money at TieCon 2007. I think this email is a great example of how to use WOM. It’s obvious that TiE understands its audience and that’s a newbie entrepreneur. What do you think a fledgling venture is most concerned about? Bingo! The email’s not from some admin or event-planning monkey (no offense to the organizers). This came from a living, breathing, and (most importantly) funded entrepreneur, now that’s more powerful than any marketing spin.

Tiecon_email_4 

I’ve blogged about some of the panels from TieCon 2007, in case you want to check them out before you decide.

Web 2.0 – Redefining How We Live and Socialize Online and Offline 

Building and Monetizing online communities 

Here’s an interview with Meg Whitman, ex-CEO of eBay, who was the Keynote speaker at TieCon 2007 (Warning: poor video quality)

13year old Entrepreneur looking for funding

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