Email still has its problems, and they’re not getting any better. But the public at large either doesn’t care about RSS, or doesn’t know they’re using it (a la My Yahoo, etc).
Many technology (product) evangelists get too hung up on the technology and miss the point, which is – technology is a means to an end, not the end unto itself. In this case, it’s the need for information that’s important and the underlying technology itself is irrelevant, unless you are the developer. Even if RSS goes ‘mainstream’ (if it hasn’t already), will folks know it as RSS? Does it really matter?
Brian goes on to say,
That’s why I’m happy to see projects like Guy Kawasaki’s Alltop. It’s completely powered by RSS feeds, but it’s all behind the curtain. People want access to information… they don’t care about the underlying technology.
I couldn’t agree more. I think the fundamental question here is – What drives adoption of any technology in the mainstream? Prominent technology bloggers, innovators, early adopters play a critical role in creating awareness for new technologies. They are akin to early explorers of uncharted territories, blazing trails to exciting new worlds.
However, not everyone is keen on swimming across crocodile-infested waters for thrills. The masses need a bridge. The ‘bridge-builders’ are folks like Guy Kawasaki who are developing easy-to-use applications/sites aimed at fulfilling a need.
And as long as the car can go 0-60mph in (insert desired number here) seconds, does the average Joe Schmoe really care what’s under the hood? I highly doubt it.