Mobile drives adoption of social sites like Facebook

I recently received two invites from someone I know, one for Facebook and another for LinkedIN. I accepted the Facebook invite right away, took me over 2weeks to activate the LinkedIN connection. The difference was that I could add the contact to Facebook via my cellphone but not so with LinkedIN. For the latter, I had to go to the site, log in and accept the invite. With Facebook, I can add a new contact with a simple text message.

Add a friend

For sites trying to acquire new users, this is a lesson worth learning, the easier you make it for folks to sign up, the faster you can drive adoption.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s