Your Customers are Talking, Are YOU Listening?

Charlene Li shared this great video in her presentation, “Understanding And Capitalizing On The Groundswell” at the  SVAMA panel discussion at HP’s Palo Alto campus last week.

It humorously highlights how companies/campaigns that talk AT their customers instead of listening TO them, fail.

As Charlene says,

“It’s about the relationship”

Pushing content out is ineffective and you will turn off your customers in the process. The key is to engage your customers and build sustainable relationships with them. 

Your customers are talking, are YOU listening?



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