SF Giants Tweetup – Clever Use of Social Media or Overkill?

Apparently, the San Francisco Giants are planning the largest Tweetup at a baseball event in history, which (in theory) sounds like a great idea. I am all in favor of sports leagues using social media to connect with their fan base, build loyalty and all that good stuff.

But I would love to find out how many folks think it’s a good idea to host a “panel discussion with social media experts” at a ball game???

And I guess they got so busy with planning this historic Tweetup that they forgot to tell their fan base about this.

Even if we assume the target audience is actually crazy enough about social media to pay $$ to spend quality time with these unknown “experts” , but what about the game? There’s no mention of tickets to the game and whether those are included in this super-duper deal.

So, out of sheer curiosity, love of the game and of course, cheap beer, you decide to “Buy Tickets Now” (as I did), only to cry foul because there’s no mention of this package with the “extra-special t-shirt” and other goodies.

Whatever happened to the $20 offer? Is that in addition to the ticket price or is the Tweetup included in this final price tag? I am just baffled there are no additional details provided on this offer or is the hope that the fans will be able to figure this all out on their own?

While, I wish the  organizers good luck in their attempt at this historic record, I (along with others) can’t help but wonder if this is a good use of social media.

What do you think? Does SF Giants’ use of social media merit a mention as pure genius or does it deserve to go down in history as a prime example of social media overkill?


10 responses to “SF Giants Tweetup – Clever Use of Social Media or Overkill?

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  2. i like your posting

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  4. Does this post go down in history as a prime example of amateur reporting and writing?

    I don’t think I read anywhere in this article why the tweetup is ‘Social Media Overkill’. Please try to support your thesis. This article should have been titled, ‘I was confused when I bought tickets to a Giants Tweetup’.

    The page with the ad has buttons, like the one you clicked on, that say ‘buy tickets’. The description mentions it’s a pre-game party and talks about where your game seats will be. Not sure how you missed that you were buying game tickets.

    The promotion page for this event was posted at midnight the day of the announcement, which is standard for updating/upgrading large websites hosted on many servers. I don’t think the Giants would announce a tweetup at midnight on twitter to instantly support their live webpage, they waited until everyone was awake to tell them about it. If you look at the sfgtweetup tweet, it was made 1AM just hours before the official announcement was made on twitter.

    If you follow the Giants’ two twitter accounts you will see the list of the people in the panel. After that homework is done, you will see that the people in the panel are baseball players or reporters who use twitter. Which sounds appropriate and very fun for a ball game.

    I don’t even know why I clicked and read this article. Have fun at the event.

    • LOL..this is priceless! So you’re saying customers should do their “homework” and if they don’t “get it”, it’s their fault and not the organizers? If I were to take a wild guess, I think you’re one of the “bright” minds who came up with this idea and that would explain why you took the time to leave this comment.

      If you had really read my entire post, you would have realized that I am asking a simple question – why would anyone would want to attend a panel discussion with social media “experts” at a ball game?

      And the “pre-game” party you’re referring to, is actually a Tweetup with a $20 price tag. If you hadn’t been so selective in your reading, you would have noticed that I admit that I couldn’t figure out how to book the tickets for the Tweetup and it wasn’t clear if the game tickets were included in this price.

      So here’s a crazy notion, how about trying to help out your customers rather than expending so much effort in trying to prove they’re wrong, “Alan”?

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  6. No I don’t work for the Giants. I was reading another of your blog posts and clicked on this story to since I’m a Giants fan. I was hoping to see an analysis on why the tweetup is a clever use of social media or social media overkill. Unfortunately that’s not what this story was about. It was about a customer and a large corporation that weren’t on the right page. I thought my comment would shed some light on your situation.

  7. My name is Bryan and I am one of the organizers of the @sfgiants Tweetup and employee of the SF Giants . I wanted to comment on your blog and answer a few of your questions. We are really excited about this event, and thank you for the ticket purchase and blog post. You bring up some good questions and we hope to answer them. This is our first Tweetup/Special Event. The ticket package of $20 includes a ticket to the game (in the special tweetup section with all fans who purchase this ticket package) an exclusive @sfgiants Tshirt (1st 1,000 fans) and entrance to our pregame mixer. Our pregame panel includes Biz Stone, who co-founded Twitter, Jeremy Affeldt, the Giants pitcher who also tweets (@Jeremyaffeldt) and KNBR morning show host Brian Murphy (@KNBRMurph) who will moderate this event. Also, $2 of every ticket will go to Room To Read, and their founder and CEO Erin Keown Ganju will be there to talk about using twitter in a non profit sense.

    We have organized many special events in the past, but this is our first tweetup event at a baseball game, and wanted to try and make this event special and a great value. Would love to hear your feedback on the event if you go and if you have any questions. Ask us @sfgiants

    To answer the initial question, is this a good way of using social media or is it overkill? I guess we will find out, but our intention is to bring together our fans who use twitter and the social media enthusiasts in San Francisco who aren’t Giants fans, and get together and communicate and learn from each other. The great thing about baseball is that is a perfect backdrop for conversations, and are honored to host this event with Biz Stone and many people from Twitter headquarters who helped us organize our first tweetup.

    For more info on our tweetup, visit sfgiants.com/tweetup or follow us on twitter @sfgiants.

    Thanks again for your support,

    San Francisco Giants

    • Hi Bryan,

      Thanks for the response! If you’re open to it, I would love to chat with you post-event and blog about your learnings from a social media POV.

      Good luck with the event!! 🙂


  8. Hey, we actually had a great time filming this event. Everybody who went had a blast… who wouldn’t have fun at a giant tailgate party with celebrity guests? From a marketing standpoint, not sure if overkill is the proper term. Perhaps a better title would be “Innovative SF Giants Tweetup on April 30th” 😉

    Check it out!

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